Strategic Creative Framework

The system that shows you what to create, why it works, and how to make it convert.

This is not just a list of creative ideas. This is a full-blown framework to help you consistently build ads that actually perform.

Whether you're running ads yourself or briefing your creative team, the Strategic Creative Framework helps you:

  • Think clearly about messaging
  • Align with the buyer journey
  • Choose the right creative angle every time

🎯 What's inside?

You'll get detailed breakdowns of 8 core ad angles used by top DTC brands & performance marketers:

  • Before & After
  • Features & Benefits
  • Press
  • Problem / Solution
  • Product Focused
  • Reviews & Social Proof
  • Statistics
  • Us vs Them

​

Each one includes:
✅ What the angle is
✅ When to use it
✅ Visual examples from real ads
✅ Tips to make it pop
✅ Bonus prompts for easier scripting

💡 How to Use It

Use this framework before every ad brief or creative sprint. Think of it as your creative compass — it helps you clarify what to say, how to say it, and what visuals to pair with it.

Here’s how me and my team use it:

  1. We go through the angle table before writing copy or script ideas
  2. We filter the best fit depending on the offer & campaign objective
  3. We combine a creative angle with one of my preferred ad formats
  4. Then we create a brief for the rest of the team the start working the creatives

It’s a game changer when you’re short on time but need something solid to test.

⚙️ Who is this for?

  • DTC brand owners
  • Freelance marketers & media buyers
  • UGC creators & creative strategists
  • Anyone creating paid ads, whether in-house or agency

❓FAQ

Will this work for my niche?​
Yes. This framework is angle-based, not niche-based. It’s been used successfully across skincare, supplements, education, tech, fashion, wellness, and more.

Is this beginner-friendly?​
Absolutely. Even if you’re new to performance creative, this will help you think and act like a strategist from day one.